Since its initial launch, the Muff range has earned its glowing reputation and its award-winning respect in a very competitive marketplace. In the redesign of these bottles and labels, we wanted to once again elevate this wonderful story of spirit production further by embracing even more of the confident styling and visual appeal of a golden age in whiskey, gin, and vodka distilling. This design and range of spirits is a modern take on a traditional spirit drink and speaks not only to the past but also to a discerning younger audience.