Our Mission
Our mission is simple: we craft stunning brands that make a lasting impact and drive sales.
For over 5 years, we have dedicated ourselves to designing alcohol brands because it’s our true passion. We enjoy creating unique brands and collaborating with genuine people.
Our Belief
At Backbar we firmly believe all brands should be rooted in truth or good stories—stories that genuinely inspire and captivate consumers and we follow a “fewer, bigger, better” ethos in branding, ensuring we develop brands that absolutely stand out on the shelf.
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann
Key Services
Strategy
Research & Discovery
Brand Mission
Story Development
Brand Naming & Messaging
Brand Tone of Voice
Brand Communications
Design
Brand Identity
Bespoke Packaging
Bespoke Bottle & Stopper
Illustration & Iconography
Website & Digital Design
Point of Sale & Merchandise
Experience
Product & Pack Artworking
Photography
Animation
Brand Guidelines
Campaign Assets
Brand Guardianship
Awards
Awards are not and have never been our primary focus, but for clients who value them, we have consistently delivered award-winning work, achieving a 100% success rate when entered.
From the horses mouth
“Working with Backbar Studios has been an absolute pleasure, their incredible design talent, combined with strong attention to detail, has elevated our branding to an award-winning level.”
Andrea Kissane - Muckross Irish Gin
“The best in the business. Smart, timely & passionately innovative in their approach to design, they grabs a design brief by the scruff of the neck and delivers beyond brief every single time.”
Jason Kidd - Outcast Brands
“For their attention to detail, flexibility & unfaltering willingness to assist as much as possible, I would recommend Backbar to anyone looking to execute a world-class branding project.”
Seán Keogh - Grace O’Malley Whiskey